Blog
What is digital signage?
29 Aug 2013
Advertising your business can be a tricky balancing act. You want to make your potential customers aware of your products and services but you need to strike the right tone to ensure you are attracting …
How to maximise the potential of your visual merchandising?
20 Aug 2013
Effectively displaying your stock and promotional materials is an important way of drawing customers into a store and encouraging them to buy once they are there. You only have a few seconds to entice them …
Make Your Online and Offline Marketing Work Together
08 Jul 2013
To ensure your business experiences the maximum possible benefit from its marketing collateral, it is vital to integrate your online presence with offline promotions. This ensures your target market has the broadest possible coverage, generating …
The Importance of Brand Design
27 Jun 2013
Brand design can be summed up as the public face of a brand. It is the visual representation of a company, conveying their desired image and what they want to say about themselves in a …
ASAP UK – Locker Rooms Showcase
30 May 2013
ASAP UK have been named as the Graphic and Signage Consultant for the locker room at the London School of Economics. The existing locker room of London School of Economics was unwelcoming, overcrowded, damp and unfriendly, …
Traditional Print In The Digital Age
08 Apr 2013
Traditional print is at the forefront of marketing. Newspapers and magazines are incredibly powerful methods of delivering targeted advertising. Fliers and in store promotional material transform footfall into sales. The digital age of marketers have …
The Importance Of Good Design
04 Mar 2013
In this competitive age, the need for a great logo is more important than ever. For businesses with an online presence and a physical address, the logo will be the first thing people see. It’s …
Wayfinding Signs – Never Overlook The Details
20 Feb 2013
When people think of signs, thoughts tend toward big outdoor shop signs, road signs and billboards – all the obvious sign requirements. But indoor signs are crucial to getting around a building. Your local library …
Generating additional sales through point of sale
24 Jan 2013
With many high street stores feeling the pinch, just how important are point of sale displays? In the current economic climate, an increasing number of retailers are quitting the high street, making it even more …
How Christmas Display Stands Can Benefit Your Business
24 Dec 2012
If there is one annual festival that is known for being commercially attractive, visually appealing, joyous and retail-friendly, it has to be Christmas. This brings as many opportunities as it does challenges to retailers. And …