Blog Archives
Photo and Design Requirements for Your Large Format Printing Requirements
The resolution of your image is the main thing to consider if you want to go big with your printing. If the resolution is not high enough, the quality will not be good — something …
Developing a Corporate Identity & Style: What’s Important?
Besides supporting marketing activities, the development of a solid corporate identity will aid the reinforcement of a positive brand image, especially where presentation is consistent. The value of a corporate identity increases and decreases in …
How Print Materials Can Influence Your Website Traffic
A successful business utilises a wide range of marketing strategies in order to expand its reach. There are a number of different communication tools available, from traditional print advertising to social media platforms and website …
Getting the Most From Product Photography in Your Printed Literature
There’s a saying that ‘a picture speaks a thousand words’, and never has this been more true than when applied to product photography. A crisp, clear, uncluttered image of a product can showcase your wares …
No Flippin’ Clue About NFC? Fear not!
NFC (near field communications) is a type of wireless technology that is becoming increasingly common in a number of products and devices. It is built into modern smartphones and plastic bank cards and also integrated …
Creating a National Brand: What Can We Learn From Large Companies?
The customer of today is increasingly wise and far less susceptible to many of the common marketing tricks. To that end, Small and Medium-Sized Enterprises (SMEs) need to up their game in order to keep …
Design Basics 101: CMYK and RGB
For casual users of design software, it is not always apparent why the colours in a printed image or photograph sometimes come out differently to those seen on a computer monitor at the design stage. …
Seamless Branding: Making Your Online and Offline Communications Work Together
Growing a brand is never easy, but once you understand how to merge online and offline marketing techniques you should find that building engagement and talking to a wide range of current and prospective customers …
Thinking of Exhibiting? Here’s Some Preparation Tips
Exhibitions are activities in your business’s sales and marketing calendar, and a great deal of preparation is usually involved to ensure that the spend sees a suitable return and that the exhibition achieves your objectives. …
The Future of Printing: ASAP UK and the HP Latex 360 Printer
Here at ASAP UK we are always keeping up with the newest printing technologies and advancements to offer the best quality products to our customers. We’ve used HP printing equipment from the very beginning (17 …