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Choosing Colours in Wayfinding Signage

14 Jan 2015

When signage is designed for wayfinding purposes, there are lots of considerations to take into account to ensure that it can be accurately understood and is clear to read. Colour is one such consideration when …

What’s in a font?

28 Oct 2014

Choosing a font can be one of the most important, difficult and subtle aspects of creating or modifying a brand. The font – or typeface – can say a lot about your organisation. Consider the …

Five of the Most Effective but Surprising Print Advertising Opportunities

21 Oct 2014

In considering the current use of advertising media, most people would immediately assume that the highest success rates come from TV and the Internet. However, this is a common misconception. Outdoor advertising is still one …

What You Need to Know About Illuminated Signs

15 Oct 2014

An illuminated sign is still one of the best means by which a business can effectively market itself, catching the eye of potential customers and increasing footfall in bricks-and-mortar locations. While signage of this kind …

Does Your Store’s Sign Need Updating?

03 Oct 2014

Competition in the retail marketplace is perhaps fiercer today than it has ever been. With the evolution and huge surge in popularity of online shopping, traditional high street retailers are doing everything they can to …

Benefits of Using LED’s for Outdoor Signage

18 Sep 2014

LED lighting has brought many benefits to the outdoor signage market, making it simpler for businesses and organisations to draw attention to themselves and also to save money on the deployment of signs in a …

Considerations when Designing Outdoor Advertisements or Signage

08 Sep 2014

Outdoor signage and advertising are essential to guaranteeing the visibility of your organisation. Signage can be the answer to an overcrowded market space and lead to an increase in exposure. However, before deciding on a …

The Impact of Branded Workwear

18 Aug 2014

One thing that applies across every industry is that employees act as representatives of your business and your brand. Branded workwear can help them to serve as better and more effective representatives and deliver a …

Looking to Rebrand? Some Thoughts to Consider

10 Aug 2014

Before rebranding can take place, it is important to first identify why the rebrand is deemed necessary. What are the main reasons for the change? What is the desired impact? Organisations should consider if they …

Winning Footfall: Using Visual Merchandising to Attract Customers

07 Aug 2014

The term visual merchandising is defined as everything seen by the customer, from advertisements and prints to the interior decor and layout. The aim of visual merchandising is to promote a positive image of the …