What You Need to Know About Illuminated Signs

15 Oct 2014

An illuminated sign is still one of the best means by which a business can effectively market itself, catching the eye of potential customers and increasing footfall in bricks-and-mortar locations. While signage of this kind has been around for many years, recent evolutions in the underlying technology have made illuminated signs far more energy-efficient and flexible than past generations of fluorescent fixtures. As a result, it is possible to create affordable and intricate signage that can serve almost any purpose.

Diverse Deployment

Illuminated signs are chosen by businesses and organisations of all kinds, and not just with a view to enhancing impact or branding, but also to serve more practical purposes. They can be deployed everywhere, from offices to airports, allowing for information to be effectively imparted to visitors and staff alike. They can even be integrated with centrally or remotely controlled digital systems that allow for updates and other alterations to be rolled out in real time, creating a truly dynamic signage environment.

Efficient Operation

Signage which is illuminated by LEDs rather than fluorescent bulbs can dramatically reduce energy costs because less electricity will need to be consumed to create the desired impact.

LEDs can lead to savings of up to 77%, depending on the type of sign you are replacing. They are also endowed with longer life spans and lower maintenance requirements, which can further increase the amount of money a business can save when it chooses to upgrade.

From an environmental point of view, the carbon footprint of an organisation can be reduced by embracing modern illuminated signs, while LEDs that come to the end of their usable life are easier to dispose of in an eco-friendly manner.

Practical Benefits

Contemporary LED signs can be illuminated internally rather than requiring an external light source, which means that they take up less physical space than older equivalents. The result of this is that they can be integrated into areas that could not accommodate signage in the past while still giving businesses the opportunity to put their unique identity and branding on to a sign, whether it occupies a 2D plane or is intended to be an impactful 3D item.

It is essential to communicate with experts when it comes to designing, installing and maintaining any LED sign, although with all of the advantages mentioned above it is apparent that doing so can end up saving you money further down the line.

Whatever the colour, size or intended use of an illuminated sign might be, the arrival of LED technology has made them a more attractive proposition for many companies. They will continue to grow their market share as news of their capabilities continues to spread.